9 Mar 2015

Samsung - Imagine A World Without Barriers

A touching ad campaign from Samsung as they introduce and promote their video call centre for customers with hearing impairments. Clever, heartwarming and very relevant to any business trying to communicate effectively with current and potential customers, stakeholders and partners.

Are you talking the same language as your target audience or are you creating barriers to effective communication? Are you willing to invest time in really understanding the challenges people face with your product or service? Are you willing to review and adapt or is your marketing and communications plan set in stone? Are you listening and identifying the needs of your customer, staff, partners or stakeholders or just sharing the same old content, in the same format, again and again?

Well done to Samsung for trying to break down barriers and provide a valuable service to the HoH and deaf community and thanks to @terpgirl69 for sharing this.

Get in touch if you'd like to have a chat about working together to develop your marketing or social media strategy. 

2 Mar 2015

A Modern Take On A Classic Love Story - Tiffany & Co Jewellery

'Every life shared begins with a question. Will you?' #WillYou

Tiffany recreates the same story of a love affair in all of their marketing but I particularly love this new campaign which features same sex and interracial couples. An old classic updated to embrace diversity and the modern world we live in.

Does your marketing need a whole new approach or could a few adaptions to a tried and tested story be enough to make people fall in love all over again?