21 Aug 2015

Periscope - One User's Experience


It’s the weekend, I’m chilling with the papers (real papers, spread out across the table, print smudged on my fingers) when a notification pings on my phone to inform me that Deepak Chopra is livestreaming from New York. I open my Periscope app and BOOM, there he is, the man himself smiling into my screen, the same way my little niece does when she’s face timing me.

I, and 230 other people from around the globe tune in to watch Deepak share some wisdom from a cafĂ© in New York, except it feels like it’s just Deepak and me. For a few minutes he talks to me in his soothing voice and then he’s gone.


On twitter Deepak Chopra has 2.56 MILLION followers so being in an audience of just 230 is pretty exclusive. I feel like I’m experiencing something special, personal even. I’m invigorated by the experience. I want more.

I start searching for other people I think have interesting things to say and discover that on the whole they’re not active….YET. Media channels and big brands such as BBC, The New York Times, ASOS, Estee Lauder and MAC Cosmetics are present. The fashionistas and photographers like Mario Testino, who lead the way when it comes to the power of visual communication, are experimenting with what Periscope can offer. 

It’s a while since I’ve been so excited by the possibilities of a communications tool. Periscope is free and relatively easy to use and literally opens up a whole world of possibilities for zero budget. Broadcasts can only be accessed for up to 24 hours from going live which is perhaps why Periscope feels fresh, different.

Part of me wants to keep shtum about Periscope so I can enjoy access to inspiring, thought provoking people as part of a small audience but the marketer in me is making plans for clients I think could benefit from experimenting with free live-streaming. My head is bursting with ideas and those clients who have already tried it out are enjoying the experience. At this point in time the reach isn’t huge in comparison to more established networks but interaction is high and it’s hitting the desired target audience.

I’m also conscious of the fact that the more mainstream it becomes the more noise and mundane content there will be. Users prone to knee jerk reactions may land in more hot water with Periscope than they do with other social networks but it’s certainly worth considering how it could fit into your marketing strategy.


I imagine that there will be teething problems around copyright and privacy. For example when audience members at conferences and gigs livestream without permission of the speaker or artist .Often content and insight comes with a price tag unless otherwise stated.

Launched in March of this year Periscope is still very new so it makes me uncomfortable when I see people selling themselves as experts on the subject. I’d call them forward thinkers or early adopters because Periscope needs time to grow before any seriously researched insight or experience can be gained. As you can see from the screen grab above there’s not a massive volume of users broadcasting and I’m typing this at 1pm on a Friday.
If you'd like to try out Periscope this Beginners Guide from the Huffington Post will help you get started.

As always, comments welcome.

5 Aug 2015

We Are The Champions, My Friend.

mentoring and personal development

Sitting at Rouken Glen Park last week, sipping coffee and shooting the breeze with one my champions I watched the ducklings splashing around in the pond, learning to swim. The mother duck watched from a distance as her young headed off in different directions, calling them back into line when they began to panic or feel lost.

When working for large organisations there is often a Mother Duck system of procedures and training programmes designed to protect, develop and support staff at each stage of their career. Freelancers, sole traders, one woman shows don’t have that safety net which is why I value and respect my champions so much.

CEO’s and high achievers often join mentor-ship programmes and invest in executive coaching because not only is it tough at the top, it's lonely too. The same applies to those who are bold /crazy enough to set up their own business. Like the BT adverts used to say, it’s good to talk.

I’ve never had a formal mentor but I have been blessed to encounter individuals who were willing to invest their time in me. From different sectors and different walks of life my champions continue to offer knowledge, experience, understanding, a kick up the backside and a sounding board. They cheer me on. They hold me to account. They question my thinking and they champion my success. And all for the price of a cup of coffee.

I trust them completely as they have my best interests at heart. These individuals are straight talking, kind hearted, wise and great company. This article is partly to express my gratitude and to say thank you to Stephen, John, Rob, Margaret, Jonny, Pauline, Tony, champions one and all.

The other reason for this article is to encourage YOU to consider who you could support in their career or business growth. You don't have to make a huge commitment to make a huge difference. Over the years I’ve offered time and support to various business connections because I love their attitude and I believe in them. They never asked for help, I approached them and gave back what was given so generously to me. It isn't necessarily just the young who could benefit. I’m pushing 40 and I imagine that when I’m pushing 70 I’m still going to want to gather opinions and advice because life is about learning, and in learning we grow.

We are all experts in something. We have all benefited from a listening ear, a kind word or a reality check somewhere along the line. We need someone out with our friends and family to believe in us, someone whose opinion is not biased or so close that they can't speak freely without being in the dog house. 

They say that the business world is cut throat and that you need to be tough. At times that is true but you catch more flies with honey than vinegar and if you ask me, the best approach is to be a champion my friend.

***

Thanks for reading. Annie Boyd is a marketing and business consultant specialising in social media strategy. Her clients range from large public sector organisations to SME's. She enjoys working with individuals or teams who are open to new ideas and who like to look for solutions rather than look at problems! Get in touch if you'd like to have a chat about working together find me on LinkedIn.

21 Jul 2015

Mastering The Art Of Patience


Since January I have been intentionally practising the art of patience. I didn’t know this test would come my way and it’s proving an interesting lesson. One I am trying hard to master. It began when someone I respect asked me to be patient. Technically they asked ‘if’ I could be patient and it’s the ironic truth that my initial response was ‘How long for?’

You see patience has never really been my strong point. My approach is to roll my sleeves up and get stuck in, including situations I’d rather avoid because the sooner it’s begun, the sooner it’s done.

Talking with my friends and colleagues it seems I am not alone in my struggle with practising patience. The fact that everyone and their dog is on holiday, going on holiday or just back from holiday is impacting on the speed at which decisions are made. A friend has to wait four weeks for a second interview for her dream job and a business associate has been waiting for six weeks for confirmation of a sponsorship deal which has the potential to put his career into orbit. Like me, the waiting dominates their thoughts. It’s tempting to phone, to email, to nudge but the reality is that time just needs to pass and the only option is to sit tight.

At work a big part of my role is to look, listen, question why, search for alternatives, delve deeper with my questioning and encourage people outside their comfort zone. This involves a large element of trust at the beginning as no-one has all the pieces of the puzzle. Like Daniel waxing cars in the Karate Kid, patience is required as we wait for the experience to unfold. Usually it’s worth it in the end.


It is a tougher challenge to look in the mirror and address your own personal development in life, business or relationships because you can never think like an outsider. You can’t switch off your emotions and be completely analytical if a project, business goal or relationship really matters to you.

There are times when I have failed the patience test miserably and paid the price, an example being when I was having a clearance in preparation for moving house. This involved heaving a large bed frame down three flights of stairs. A patient and sensible approach would have been to wait until I wasn’t home alone and share the workload but no, I was on a mission and wrestled that bad boy down the stairs tout seul. Am I particularly strong? No. Can I be gung ho when I get an idea in my head? Hell, yeah! Old habits crept in and the backache I suffered for the following week was my punishment and another valuable lesson.

What I’ve learnt in the process of trying to master patience (I have a long way to go) is that you need to keep busy. You need to have hope, and you need to believe it will all come together at the right time. In the meantime practise gratitude, it’s a great distraction.


Got any tips? Comments welcome.

14 Jun 2015

6 Tips - How To Deliver A Presentation


In my current role I regularly speak at conferences and carry out training or strategy workshops with teams of adults across the UK. At one point in the randomness that is my career I trained to be a primary school teacher and stood up in front of a classroom full of fidgety, mischievous, easily bored 8 year olds. When I was a trolley dolly I had to ‘present’ the safety demonstration to 195 equally fidgety and easily bored passengers. I’ve presented in plush five star hotels and in porta cabins at the side of Loch Lomond. Once at a conference in the Highlands the door burst open mid presentation and a black Labrador daundered in and joined me on stage. In other words I have enough experience of public speaking to qualify me to write this article.

What I have learned along the way cannot be described as rocket science. It’s pretty basic stuff which can turn death by PowerPoint into a winning pitch.

1) Find out who you are presenting to
This is blatantly obvious, crucial and frequently overlooked. If your presentation is pitched at an advanced level and your audience are beginners then they’ll quickly get lost and distracted. If you are pitching for work and know who the panel are then tailor your content appropriately, a quick search on LinkedIn or twitter and you’ll gain insight into their background and interests. In the past I've asked event organisers to send a short questionnaire to those participating in my workshops and I've based my content and tasks on the responses. Sure, it takes a lot of time and effort but 1) that's what you are being paid for and 2) your audience are potential clients and well worth the investment.

2) Paint pictures and avoid text

If you are accompanying your talk with a presentation then choose bright, bold images or video content which tell the story of what you are talking about rather than listing text descriptions on the screen. If your habit is to show slides with bullet points and read through them then it’s time to get more creative!

3) Involve the Audience
Always involve the audience. I recently presented to teenage girls and started the workshop by getting them all on their feet to learn a simple 20 second ‘confidence boosting’ dance I’d invented. It woke them up and the element of surprise meant I had their attention for the rest of the session. If you are presenting to a large audience get a few volunteers on the stage to take part in a quiz or demonstration and encourage the audience to choose a person to support. Anything with a competitive edge works a treat. If you are time limited then simply ask the audience to get involved by raising their hand or standing up. As the presenter don't hide behind a lectern, move about the stage or room.

4) Spanners In the Works
Technology is brilliant when it works but often at events, even in the swankiest high tech venues, the internet connection or Wi-Fi is rubbish and what you planned to do just won’t work. (Even when you’ve phoned up and checked in advance the reality can be very different.) Have a Plan B which includes carrying a memory stick or being able to download your presentation. Worst case scenario it's back to basics with a flip chart and pen. The show must always go on.



5) It's Okay Not To Know Everything
If someone asks a question and you don’t know the answer it’s okay to say ‘I don’t know…..but I’ll find out and let you know.’ You're only human, you can't know everything especially if you work in a field that changes on a daily basis.
 ‘Let’s have a chat at the end’ are magic words if one participant wants to dominate the session with questions that are only relevant to them. Manage this situation so it doesn't detract from what everyone else has come to learn about. Be polite but firm on this point as the organiser expects you to deliver what you promised to deliver without running over time and messing up their schedule. 

6) Connect
Okay, so you’ve delivered your presentation or workshop and you’ve answered all the questions from the audience. What next? There’s a few options depending on your style. Invite people to join you for a chat afterwards, or to connect with you on LinkedIn, twitter or by email. (final slide should have this info in large print). You can provide a physical handout to be collected from the front and leave a pile of business cards if you’re old school, or you can set people a task and ask them to tweet or tag you with their answer. The important thing is to keep in touch, spot opportunities to grow your business or simply make new connections who share a common interest.


Was this useful? Let me know. You’ll find me on LinkedIn and twitter.

Thanks for reading. Annie Boyd is a marketing and business consultant specialising in social media strategy. Her clients range from large public sector organisations to SME's. She enjoys working with individuals or teams who are open to new ideas and who like to look for solutions rather than look at problems! Get in touch if you'd like to have a chat about working together. annie@annieboyd.com 

9 Jun 2015

You dancing? I'm asking!

Picture the scene. The band are playing your favourite song, the venue is packed. Your toes are tapping, your fingers are drumming out the beat. The dance floor is empty apart from one woman, dancing 80’s style in sharp angular movements, waving her arms around and grinning ear from ear, singing along and lost in the joy of the moment.
She signals to her friends at the bar to ‘Come and dance, come on, come on!’ but they all decline, reluctant to be in the spotlight. Scanning the room her eyes meet yours and she approaches. ‘Come on, come on and dance!’ What do you do?
A handful of people reading this will get up and join her, free from self-consciousness or inhibition. A percentage will wait until the dance floor is packed before finding a small cramped space to shuffle their feet. Others prefer to stay in their seats, watching from a safe distance.
This scenario reminds me of how businesses use social media. Initially the dance floor was empty, people were too risk averse to get involved and now the social networks are so packed it’s elbow room only. Is your business, product or service standing out from the noisy crowd? Are your moves cool or stuck in the 80's? Are you in tune with your customers or one step behind?
Lately I’ve been carrying out reviews and taking strategy workshops with organisations and teams who, like 80’s Dancing Lady, are willing to put themselves out there. They are open to an outsider (me) casting an eye over their work because they want to be better than their competitors, they want to understand why Action A delivered results and Action B didn’t. They want to learn the latest moves and they want someone to be straight talking and teach them methods that will support their business goals of ultimately increasing participation or selling more products. 
Some clients are experienced traditional marketers, others are SME’s or small teams with no marketing support in-house.  I offer a fresh perspective on how they currently sell their product or service online and together we work through potential alternative approaches. It is a bespoke service for each client, one size definitely doesn’t fit all. I find this area of my work really rewarding because the people who employ my services are results driven and therefore open to new opportunities to develop their business. In other words, they want to learn which creates a positive environment to work in and we all enjoy the time together.
As a consultant my performance is evaluated constantly, I need to be at the top of my game and willing to put myself out there to be judged. Staying seated at the back of the room just isn't an option for me. I like people and I love the challenge of creating strategy and coming up with ideas and solving problems. I understand that others are less comfortable with someone reviewing their performance (unless you work in sport!) but my role isn't to critique, it's to support, to develop, to up-skill and to work with your team to create a strategic and deliverable plan. The review simply marks a starting point to identify where time and effort should be invested.
Could your marketing plan benefit from an outsiders perspective? If so get in touch because if you're dancing, I'm asking.
Thanks for reading. Annie Boyd is a marketing and business consultant specialising in social media strategy. Her clients range from large public sector organisations to SME’s and for the last few years her focus has been sports marketing. She enjoys working with individuals or teams who are open to new ideas and who like to look for solutions rather than look at problems! Get in touch if you’d like to have a chat about working together.

21 Apr 2015

Sucess or Failure - What Are You Most Afraid Of?


In April 2009 I was one year in to my first ever business, an online dating agency which hosted offline events - which was quite a novel idea to the Scottish singles market in those days, we were miles behind London. Everyone thought I was crazy and frequently laughed in my face but I was determined and rolled with the punches. Like every first time business owner I was hugely inexperienced and had no idea what I’d let myself in for. Did I mention that I was completely skint? The kind of skint that keeps you awake at night and involves wearing an extra jumper and surviving on a diet of cereal and spaghetti hoops on toast. I had ploughed every penny I had into my business and the goal posts continually moved. I knew diddly squat about PR in 2008 when I set up but I quickly realised that in order to get customers I’d have to learn fast.  Every week I emailed or phoned journalists and plugged my story. The end result was coverage in the Daily Record, The Herald, The Scotsman, Sunday Times and the local papers…..simply because I didn’t give up. It was a personal challenge because whilst I may seem outwardly confident I’m a private person and can at times feel shy. And I absolutely hate having my photo taken which is part and parcel of the process. I do this weird face but the fact is you have to get over people judging you, it’s inevitable.
PR coverage is of great value to any business but the reality is that for a business to succeed you need a product that people want to buy, and you need a master plan. Money in the bank to invest is handy too. In my naivety I blew my budget on bad advice from ‘experts’ and my business plan sucked. Oh man, it was a stinker, completely pie in the sky but back then I didn’t know any better ….and when it came to websites (We didn't call it digital then, did we?) and online dating neither did the limited free advisors available to help me.  That said, I am 100% percent responsible for everything, it was my baby.
In terms of making money my first business was a big fat failure. A stressful, painful, emotional rollercoaster. I’m not afraid to say that now, it’s much easier to put it out there when you are years down the road and the bruises have gone.

In terms of a valuable learning experience my first business was a humongous, gigantic SUCCESS. 

Running that business gave me a fascinating insight into human behaviour and taught me about how consumers communicate and behave online. It taught me about the importance of language and how to market ideas and concepts that are challenging, or taboo, or difficult for people to admit are an area they need help with. It taught me that I am pretty awesome at sales. That’s an out of character cocky statement for me but have you ever tried to convince a stranger to spend £50 to attend an event where they know absolutely no-one, and will be judged and potentially rejected the moment they walk in the door?  It’s not easy. I sold out over 30 events.  (The women’s tickets sold out in 24 hours, the men needed serious cajoling and encouragement.) I learned how to set goals, measure success and calculate the return on investment from the channels I used to market my product. It taught me to listen to all advice but to do my own homework and trust my instincts before investing in any of it.  It taught me a million valuable business lessons that paved the way for moving forward. It was the foundation for my current career as it introduced me to twitter and blogging, which led to working for PR and digital agencies and then my own consultancy. Kind of cool how life unfolds and the pieces of the jigsaw fall into place isn't it?
At work these days I am happy. I make good money, I work on interesting projects with teams of cool, talented, committed and fun people, which means all the stepping stones to get here were worth the sleepless nights.
I found the Herald article in a box this afternoon, nearly 6 years to the day since it was published. Perhaps it’s a reminder of the most valuable lesson of all which was 'If opportunity doesn't knock, build a door.'  Maybe it’s time to set some new goals and go chap a few doors.
Where were you 6 years ago? What failures have you had that turned out to be the building blocks to your own success? 
Comments welcome.
 Thanks for reading. Annie Boyd is a marketing and business consultant specialising in social media strategy. Her clients range from large public sector organisations to SME’s and for the last few years her focus has been sports marketing. She enjoys working with individuals or teams who are open to new ideas and who like to look for solutions rather than look at problems! Get in touch if you’d like to have a chat about working together. annie@annieboyd.com or via LinkedIn.

9 Mar 2015

Samsung - Imagine A World Without Barriers


A touching ad campaign from Samsung as they introduce and promote their video call centre for customers with hearing impairments. Clever, heartwarming and very relevant to any business trying to communicate effectively with current and potential customers, stakeholders and partners.

Are you talking the same language as your target audience or are you creating barriers to effective communication? Are you willing to invest time in really understanding the challenges people face with your product or service? Are you willing to review and adapt or is your marketing and communications plan set in stone? Are you listening and identifying the needs of your customer, staff, partners or stakeholders or just sharing the same old content, in the same format, again and again?

Well done to Samsung for trying to break down barriers and provide a valuable service to the HoH and deaf community and thanks to @terpgirl69 for sharing this.

Get in touch if you'd like to have a chat about working together to develop your marketing or social media strategy. 





2 Mar 2015

A Modern Take On A Classic Love Story - Tiffany & Co Jewellery


'Every life shared begins with a question. Will you?' #WillYou

Tiffany recreates the same story of a love affair in all of their marketing but I particularly love this new campaign which features same sex and interracial couples. An old classic updated to embrace diversity and the modern world we live in.


Does your marketing need a whole new approach or could a few adaptions to a tried and tested story be enough to make people fall in love all over again?


28 Feb 2015

Warning – You are Entering The Danger Zone


You can’t test courage cautiously’.
This is a quote by author Annie Dillard that I repeat to myself on the occasions where my heart starts to race and my nerves kick in. Every time I face a hurdle or question my ability I remind myself that being outside my comfort zone is what takes me forward.
Sometimes facing the fear is followed by a massive high. Think para-sailing or flooring the accelerator on a speed boat. Feels good doesn't it? A natural high that gives stress a kick in the ass. Then there’s facing a fear because you feel you have no option.
And there are ALWAYS options.
An option can be to say no. An option can be to ask for help. Obvious isn't it? So why don’t we speak up more often? Why are we afraid to admit our weaknesses?
A friend has a crippling fear of public speaking but is expected to present to the Board of Directors and a select VIP audience twice a year. He read a few books on overcoming the fear and watched some videos on YouTube - neither proved fruitful so he struggled on in silence. Finally he confided in a colleague and in talking it through revealed that his biggest worry was his mind going blank mid presentation. He feared looking incompetent in front of his bosses, he feared being seen as a failure. The colleague suggested that instead of presenting solo they stood up together and shared the presentation. If he got stuck, his colleague could prompt him. Working together they turned what was a very stressful situation into a golden opportunity to shine, an opportunity to showcase the progress they were making and their ability to work as a team.
I have a fear of driving in winter weather, particularly on country roads in the dark. This stems from an experience about 7 years ago when I skidded on black ice, hit a stone dyke wall, spun the car and ended up in a farmers’ field in the pitch black night and deep snow. It was like a slow motion horror movie as the headlights lit up the wall, the tree branches hitting off the windscreen and then the sheer terror as I braced myself for the inevitable impact. There was a dreadful silence when I opened my eyes and realised I was in the middle of nowhere, alone and that no-one knew where I was. My phone had no signal. The temperature was below freezing. I sat there in shock for what felt like years until miraculously two passersby saw the tail lights in the field and rescued me. I climbed out of the car with barely a scratch. No broken bones, no blood, just very shaken and bit battered.
Every time I have to drive in bad weather I have to ask myself ‘Is it worth it?’ I weigh up the work that lands on my desk and choose the jobs I can get to without entering the 'Danger Zone'. In winter I'll travel to places I can access by train or in daylight hours by motorway, not country roads. It’s taken me a few years to pipe up and admit to clients that I'm scared to drive in bad weather. Is it a big deal to the client? No. Do I feel like an idiot? Yes, but that’s okay. I do worry that people will think I’m pathetic, or weak or demanding but I’d rather admit my vulnerability than drive in the Danger Zone.
I look around me and notice that I’m continually speaking to people who are undertaking tasks or jobs that challenge them in a negative way. They face major obstacles yet struggle on in silence. The journey is long and arduous, they don’t have the experience, training or tools to navigate the path but for whatever reason are ploughing through, trying hard and feeling overwhelmed. They've forgotten to look for options and are waiting for something bad to happen.
At some point we all need to pull over. Sit in the layby and take a deep breath, stop worrying. Get the map out and find the best way to get from A to B. Is there an alternative route? Who can you confide in to help you find a solution?

We all face the fear at some point in our lives. It could be sitting in the doctors’ surgery, crashing into a field or putting yourself in challenging situations at work. Find the courage to speak up, find the courage to ask for help, find the courage to admit your vulnerability. If you are honest and confide in the right person I’m pretty sure you won’t be facing the fear alone for much longer. You might even solve the problem and feel a whole lot better.
If you need a little inspiration to help you face the fear check out this TED talk by Brene Brown.
Comments welcome.

13 Feb 2015

The Football Phone In


Driving home from work I listen to the football phone in on the radio. I can’t pretend to be a football fan and I definitely couldn't explain the offside rule to you so perhaps it’s a little odd that I enjoy the show so much. What I like the most is the passion in the voices of the pundits and callers as they mull over the same issues week in week out.  I love listening to the male voices talking with such belief or disdain at what happened on the pitch and the colourful analagies used to get their point across. I like that there’s no swearing and that people have to ‘agree to disagree’ and toe the line to stay on air. The pundits are on the ball (excuse the pun) giving everyone a say and adapting their tone to keep the show on track, lightening the mood with humour and cheeky banter when it all gets a bit heavy.

Listening to the voices the show seems inclusive with the young and old, happy and angry, enthusiastic and deflated phoning in to share an opinion. I love the fact that everyone is an expert coach or manager, talking openly and in all seriousness about who would and wouldn't get a place in their team. There’s talk of every aspect of the game, from finances to fitness levels and at all times performance is at the forefront of the discussion. Players are held up or knocked down in the blink of an eye and each week a caller claims their four year old grandchild could score more goals than a first division player. Fact. The banter is priceless.


My experience of the football phone in may be very different to yours because the opinions don’t provoke a reaction from me. I’m a mere listener tuning in whilst I sit in traffic. I don’t know anything about football but I do understand the value of communication and the role it plays in achieving success.

I've work with businesses large and small and I pay attention to how people interact. The management on the top floor, the hierarchy and the rumour mills. Some people are fiercely loyal and give 100% commitment, others show up on time but coast along as they feel overlooked, destined for the subs bench if their talent isn't nurtured soon.

I think large organisations and businesses going through periods of change could learn a lot from the way football pundits interact with callers. Does your business provide an opportunity for staff to have a voice and share their view?  Does your company provide information in advance of change or after it’s happened? Is the rumour mill impacting on morale? Are you talking to all teams or just senior management? Are you acknowledging loyalty and commitment? Most importantly… if criticism is constructive are you open to changing tactics and trying a different approach?

A client I worked closely with involved the entire workforce in early stage product development. The client was developing a new food product and over a one week period invited every department to the kitchen to taste the product. The entire staff from delivery drivers to the CEO were invited to give opinions on flavour, packaging, design and product name. The feedback contributed to making the final version which is on the supermarket shelves today. This approach ensured that the entire team was aware of the new product, given accurate information and could pass that personal experience on to the customer. Was the team motivated? Yes. Did they feel valued? Yes. Did they work harder to ensure the product launch met the deadline? Yes.




A larger client with thousands of staff emailed a weekly newsletter which no-one ever read. It was too long and frankly pretty dull. The revised monthly version consisted of bullet points with key messages, photos or a video and concluded with positive customer comments taken from social networks praising individuals and teams for customer service. The response went from offside to back of the net.

Of course not all of the messages management deliver are positive. Change can be met with a red card but if your business puts communication at the heart of its culture you are more likely to create a loyal staff and a strong support team who will invest energy into overcoming challenges and climbing to the top of the league.

Need a fresh pair of eyes to look at your communications and marketing strategy? Get in touch.