At the end of a busy week where I've sat on packed trains with miserable looking commuters, off to the daily grind, this little film by Tragedy And Hope is crying out to be shared. Take a moment out of your day and ask yourself the question 'How would you really like to spend your life'?
When I first start working with new clients I ask them 'What would success look like?' What do you want to achieve? What is your objective for investing time in using social media? We need to mark a starting point in order to monitor results and measure success. We need goal posts to keep the strategy on track. It makes sense, it's good practise, it helps us to grow and develop. Most importantly it helps us to react to outside influences and tweak the strategy accordingly.
In life in general the same theory can be applied. I consider myself to be very lucky in that I get to do a job that I really enjoy. Sure, there are parts of it which I find challenging, there are bits I don't like and there are times when I am stressed but on the whole I know I've found the right path for me. The best thing about being a social media consultant is that I'm not stuck in an office. I have the freedom to be out and about and I get to meet some really cool people. People who amaze, inspire, impress me with their knowledge and creativity, with their get up and go, with their ability to make things happen - even when all the odds are against them. These people have set themselves goals, they have something to work towards and they are flexible in the path that takes them there.
Everyone has different ambitions, goals and dreams. Some desire designer clothes, fancy cars or big houses. Others dream of living a simple life in a remote place. Personally I think the advice in the film is invaluable......figure out what would make you happy, master it, get paid for your knowledge and spend your life living, rather than just existing. Often, the only obstacle in your way ...is you.