30 Dec 2013

2014 Predicting the Predictable (Yawn)

Being Predictable boring.
If you want to predict your success for 2014 in business, in engaging more influencers, in increasing sales, in promoting your product, services, unique selling points, benefits for the customer yada yada yada blah blah … then its simple. Stop churning out the same predictable uninspiring content as everyone else and be willing to try something new and relevant to your business and your objectives.

  • Ask the right questions
  • Listen more
  • Really listen more
  • Weigh up the risks of standing out versus the risk of blending in
  • Make a Plan
  • Join the dots with networks on and offline
  • Take action
But then you knew I was going to say that, right? Geezo, I hate being predictable. Maybe Facebook is dead, after all that study of 25 people might have been completely accurate. Maybe you do need an Instagram account even though your business has no images to share. Hang on. Predictions are all well and good and they do have a value but are they relevant to your business, budget, target audience, location? Are they wide sweeping statements aimed at generating discussion amongst marketers or are they really useful to your organisation?

If I can help with social media marketing strategy, training or communications then feel free to get in touch. You can find me on LinkedIn or email annie at annie boyd dot com.