17 Jan 2013

Facebook 'Graph Search'

This week Facebook launched ‘Graph Search’. Every time a change is introduced my news feed fills with status updates similar to the one above. Inaccurate information which spreads like Chinese whispers. An issue for Facebook, and for those who market their products on its Pages, is the privacy concerns of users. Yet Facebook continues to dominate the social networking space and is a very powerful marketing tool.

The following articles provide an insight into Graph Search, its potential and its limitations.  

I have tried to source articles which use layman’s terms because the majority of us associate Pandas and Penguins with a trip to the zoo, rather than Search Engine Optimisation.

It will be interesting to see what happens next, with Google pushing Author Rank will Google+ finally come to life? Watch this space.

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