12 Dec 2012

LinkedIn; Company Pages & Groups

Over the last few months LinkedIn has been rolling out changes to both individual and company profiles. Some changes have raised a few eyebrows amongst users, such as prioritising 'Endorsements' over 'Recommendations' but on the whole the new look LinkedIn is pretty slick and is well received by those who value this business network. Company pages can now be accessed via iPhone, Android and iPad apps, which is progress as the current app for iPad is frustratingly limited.

This morning I logged in to the Company Pages section to discover a new feature offering businesses the opportunity to raise awareness of their LinkedIn groups via the Company Page. (click image to enlarge)

I like this feature as it seems that LinkedIn is joining up the dots and it's no secret that some groups could do with new life being breathed into them.

If you are planning to set up a group on LinkedIn then have a strategy in place to ensure that it adds value to both your business and the members of the group. Each group should have a manager, someone to feed it with fresh information and to encourage conversation and debate. Ask other members of your team to actively participate in the group by commenting, sharing ideas and crucially by inviting their contacts to join. 

A few years ago managing a group on LinkedIn was pretty straightforward but it's an over populated feature now and to attract your target audience you need a clear purpose and a master plan.

  • What is the benefit to a user in joining your group? 
  • What content do you have to share? 
  • What do you plan to do with the new connections you make? 

If you struggle to answer these questions then it's time to go back to the drawing board. 

If I can help with creating or developing strategy or with training then please feel free to get in touch. If you are an absolute beginner with LinkedIn then this blog post has some top tips that may be of interest.