30 Nov 2012

Driving with the Brakes On

There’s an old Del Amitri song called ‘Driving with the Brakes On’. I heard it on the radio this morning and it’s been on repeat in my head all day. I remember having a bit of a crush on the singer  with the long side burns. Justin someone or other. What’s this got to do with social media?

It’s simple. If you’re driving with the brakes on you are never going to get to your destination. You’re going to sit in the slow lane, or worse the car park, whilst everyone else drives off into the sunset. 

Your customers will zoom past you, gesturing that you’re going too slow. When they stop at the motorway café they strike up a conversation with one of your competitors who pulls up beside them with a friendly hello. They've plenty to talk about because they're on the same road.

Where were you?........ Don't get left behind. 

I'm spending more and more time with CEO’s and senior management teams doing crash courses on social media for business. The junior team members are all raring to go but the decision makers are stalling because they're not up to speed with this twitter malarkey. The CEO may never use social media but I find their willingness to explore the possibilities for their business a real positive. I know if the Big Boss is willing to get on board and support the team then we can put our foot to the floor, turn up the radio and head for the outside lane.

If I can help your business take the handbrake off, feel free to get in touch

*image courtesy of mnn.com 

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