30 Nov 2012

Driving with the Brakes On

There’s an old Del Amitri song called ‘Driving with the Brakes On’. I heard it on the radio this morning and it’s been on repeat in my head all day. I remember having a bit of a crush on the singer  with the long side burns. Justin someone or other. What’s this got to do with social media?

It’s simple. If you’re driving with the brakes on you are never going to get to your destination. You’re going to sit in the slow lane, or worse the car park, whilst everyone else drives off into the sunset. 

Your customers will zoom past you, gesturing that you’re going too slow. When they stop at the motorway cafĂ© they strike up a conversation with one of your competitors who pulls up beside them with a friendly hello. They've plenty to talk about because they're on the same road.

Where were you?........ Don't get left behind. 

I'm spending more and more time with CEO’s and senior management teams doing crash courses on social media for business. The junior team members are all raring to go but the decision makers are stalling because they're not up to speed with this twitter malarkey. The CEO may never use social media but I find their willingness to explore the possibilities for their business a real positive. I know if the Big Boss is willing to get on board and support the team then we can put our foot to the floor, turn up the radio and head for the outside lane.

If I can help your business take the handbrake off, feel free to get in touch

*image courtesy of mnn.com 

14 Nov 2012

Pilots, Gliders and Vampires

I like to think I'm open minded but lately I find myself putting people into three categories.

Pilots are people who take you on a journey. They have the skills and expertise to know the right direction, to help map out the route, to communicate effectively and to get you from A to B. The journey might take an unexpected detour, there may be some turbulence, but ultimately you travel together and arrive at the destination having enjoyed the experience.

Gliders take you to the top of the mountain, strap you in tight, hand you the controls and give you the motivation and self-belief to leap off the side. You are alone, but if you have a wobble, gliders offer the support you need to stay focused. Gliders encourage you to soar.

Vampires suck the life out of you. Sometimes no-one else can see their teeth marks on your neck, but the imprints are definitely there. They are constant complainers who frequently bring others down with their negativity. Vampires may be unaware of the impact they have on the team, but over exposure to them can be deadly.

Thankfully I find pilots and gliders in abundance and they make me love my job. Our ideas flow, we deliver better results and we have a good time working together. 

As for the vampires …well, I've tried cajooling, listening, encouraging and straight talking. It takes all my energy and I get little in return. A perk of self-employment is that mainly you have a choice in who you work with.  Life’s short and I’d rather be soaring through the sky than sitting beside the drain.