Cast your mind back to 1994,the internet was a shiny new toy and email the latest accessory. Fast forward 17 years and Facebook, Twitter, Foursquare, LinkedIn are todays equivalent.
If you are considering using social media to reach an audience of potential customers, clients, journalists and peers, don't make the same mistake as NBC's "The Today Show" presenters.
Do your homework, think about the message you want to deliver and understand how the tools work before you go live.
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