Who will be responsible for the day to day running of your social media? Is it a role for the marketing department or the customer facing staff? You have a social media strategy, you have goals and you know how to measure the activity but how much time did you spend finding the best person/people to deliver the message?
Anyone can learn about products and services and share information online but what a business really needs is representatives who are passionate, who genuinely care, who notice the little things and who react accordingly.
Communication can be complicated, the message needs to be clear but as this short film by Oscar Sharp demonstrates, it's not just about holding up a sign.
(Click on bottom right to view full screen)